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Black Friday: news and trends

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Black Friday and Cyber Monday in the news: retailer sales, online shopping, shopper behaviour and estimates of consumer demand. How media attention to the discount season builds up, day by day over 30 days.

Key facts

  • In the last 31 days, 6,734 articles about Black Friday appeared in 1,590 outlets in 36 languages.
  • Coverage peaked on November 10 with 593 articles in a day. In the second half of the period, coverage was up 391% versus the first half.
  • Countries mentioned most often in this coverage: United States, Romania, France.
  • Main languages of coverage: English, French, Spanish.
  • Average tone of coverage is positive (2.2 on a scale from −10 to +10).

Last 30 days · 6,734 articles · 36 languages · 1,590 sources · updated 2026-11-14 14:30 UTC

Articles, 30 days
6,734
36 languages
Sources
1,590
lesnumeriques.com
Average tone
2.22
positive
Top country
United States
772 mentions

Volume

Articles per 10,000 across all sources, daily
10-1511-14

Where it happens

United States
772
Romania
440
France
411
United Kingdom
410
Germany
395
Spain
354
Greece
334
Brazil
334
Australia
294
Italy
251

Who covers it

English · 2,818French · 726Spanish · 637Romanian · 561Portuguese · 494German · 378Greek · 373Italian · 235Russian · 172Polish · 58
  • lesnumeriques.com177
  • ign.com114
  • mashable.com104
  • tomsguide.com90
  • prnewswire.com85
  • techradar.com83
  • gizmodo.com81
  • clubic.com77
  • manilatimes.net69
  • bfmtv.com56

Latest articles

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